Mercedes Benz Places at Binghatti City in Meydan

In the dynamic landscape of Dubai’s real estate, Mercedes-Benz Places at Binghatti City emerges as a pioneering master-planned community in the Meydan district. This ambitious project, a collaboration between Dubai-based Binghatti Developers and the iconic German automaker Mercedes-Benz Group, spans over 10 million square feet and represents an investment of Dh30 billion ($8.16 billion). Announced in December 2025, it marks the world’s first Mercedes-Benz branded city, expanding on their previous success with the Mercedes-Benz Places tower in Downtown Dubai. Designed as a self-contained “city within a city,” it integrates residential, commercial, and leisure elements to create an elevated urban ecosystem that embodies luxury and innovation.

Mercedes-Benz Places at Binghatti City is distinguished by its holistic approach to urban living, guided by Mercedes-Benz’s “Sensual Purity” design philosophy that translates automotive elegance into architecture and spatial planning. The development features multiple branded residential towers offering studios, 1-3 bedroom apartments starting from AED 1.3 million with flexible payment plans like 70/30. Amenities include retail boulevards, cultural and leisure areas, landscaped parks, green corridors, mobility hubs, wellness and sports facilities, dining venues, and community spaces—all designed to ensure daily necessities are within walking distance, fostering a seamless blend of work, play, and relaxation.

Situated in Meydan, a prestigious area renowned for its world-class horse racing venue and proximity to key Dubai landmarks, Mercedes-Benz Places at Binghatti City offers unparalleled connectivity. Just 15 minutes from Downtown Dubai, it benefits from Meydan’s strategic position near major highways, the Dubai International Airport, and emerging business hubs. This location not only provides residents with easy access to the city’s vibrant core, including Burj Khalifa and Dubai Mall, but also positions the community amid green expanses and waterfront views, enhancing its appeal as a serene yet accessible urban retreat for high-net-worth individuals and families.

With its official launch scheduled for January 14, 2026, Mercedes-Benz Places at Binghatti City is set to redefine branded real estate in Dubai, promising long-term value through premium pricing and strong market demand. The project emphasizes sustainability with features like parks and green corridors, aligning with the UAE’s eco-friendly development goals. As Phase 1, including the flagship Maybach 6 tower, rolls out, it signals a shift towards integrated, brand-infused communities that prioritize resident well-being and innovation, positioning Meydan as a global benchmark for luxury urban living in the post-pandemic era.